Ride booking works well in normal conditions but during rain users face issues even before the ride starts
This creates friction between booking and actual ride experience
The Real Problem is Before the Ride
Users often face difficulty reaching pickup points during rain
Even if the ride is available the physical experience becomes uncomfortable
The issue is not booking but access
Weather directly affects usability
This gap is usually ignored in product design
Takeaway
Design should consider real world conditions not just screen interactions
Context Awareness is Missing
Current ride flow does not adapt based on environment
Rain changes user behavior but the system remains the same
No contextual options during rain
No support for last mile movement
Same flow for all situations
Takeaway
Products should adapt based on context like weather location and time
Bridging the Last Mile Gap
The main opportunity is to solve the gap between booking and actual ride
Add support between user location and vehicle
Focus on transition moments
Improve comfort during pickup and drop
Takeaway
Improving small moments can enhance the entire experience
Introducing Umbrella as a Feature
Instead of adding a separate feature it can be integrated into the booking flow
Option appears only during rain
User can request umbrella during ride booking
Available at pickup or drop
Takeaway
Contextual features should feel natural not forced
Keep Interaction Simple
The feature should not increase complexity
No new flow created
Minimal interaction added
Clear visibility of availability
Takeaway
Good design adds value without adding effort
Conclusion
Designing for real world scenarios helps create better product experiences
By focusing on small but important gaps like last mile issues during rain the overall usability of the system can improve significantly
You can check it on Behance.
